At Kinaura Life, we take seriously the privacy of everyone who visits our website, contacts us, or makes a purchase. This policy describes how we handle and protect the personal information of anyone who interacts with Kinaura Life through this website. Please also read our Terms of Service and our Cookie Policy before using this site.
This Privacy Policy describes how Kinaura Life LLC handles the personal data of users who interact with this website, in accordance with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Where consent is required for a specific use of your data, we collect it explicitly through the relevant form, in line with our data minimization commitment.
Who is responsible for this website?
Business name: Kinaura Life LLC
Entity type: Wyoming Limited Liability Company
Mailing address: 2093 Philadelphia Pike, Claymont, DE 19703, United States
Email: hello@kinauralife.com
Business activity: Online retail of premium fitness, recovery, and wellness equipment through kinauralife.com
Privacy contact: https://kinauralife.com/pages/contact
What personal data do we collect on this website?
Depending on the products, services, or features you use on this website, Kinaura Life collects the following categories of data:
Identification data: First and last name.
Contact data: Mailing address, email address, mobile phone number.
Order and billing data: Transaction details, products or services purchased, payment data, and financial operations (processed securely through our payment provider — we do not store full card numbers).
Browsing data: IP address, device type and identification, browser type, referring domain, and detailed on-site activity.
Preference and interest data: Product categories of interest, equipment preferences, and responses to surveys about wellness and fitness habits.
This website is not directed to children under 13. If you are under 13, you must have a parent or legal guardian's consent to provide us with your data, in accordance with the Children's Online Privacy Protection Act (COPPA).
Is it mandatory to provide your data?
Whether data is required depends on the form and the purpose of processing:
Contact form: Fields marked with an asterisk (*) — typically name and email — are required so we can respond to your inquiry. Unmarked fields are optional.
Newsletter subscription form: Email is the only required field. Name and other data are optional. Without an email address, we cannot add you to our mailing list.
Checkout form: Identification, contact, and payment data are required to fulfill the purchase agreement, issue an invoice, and ensure delivery. Without this data, we cannot process your order.
Comment form: Name (or alias) and email are required for moderation and publication. Your email is never published.
Affiliate signup form: Identification and banking data are required to manage your affiliate account and process commission payments.
Across all forms on kinauralife.com, fields marked as required are strictly necessary for that form's specific purpose. Optional fields help us serve you better, but skipping them has no negative effect on your relationship with us. We only request the minimum data necessary for each purpose.
On what legal basis do we process your data?
We process your data based on the following grounds:
Performance of a contract: Necessary to process your purchase, manage your account, and provide access to features you've acquired.
Your consent: Given clearly when you fill out contact forms, subscribe to our newsletter, authorize analytics and advertising cookies, or leave comments.
Legitimate business interest: Applied to keep the website secure, prevent payment fraud, and protect users from abuse of our services.
What do we use your data for?
Information collected through our forms is used exclusively for the following purposes:
Newsletter signup: Your data is added to our mailing list solely to send our Newsletter with updates, resources, and occasional offers from kinauralife.com. You can unsubscribe at any time via the link at the bottom of every email, in compliance with the CAN-SPAM Act.
Comment form: Used only to moderate, prevent spam, and publish comments.
Contact form: Used exclusively to respond to your questions, requests, or support inquiries.
Account registration: To create and maintain your user account and give you access to your account dashboard.
Checkout / purchase: To manage the full purchase process for fitness, recovery, and wellness equipment — including payment processing, invoicing, order updates, delivery, and after-sales support.
Affiliate signup: To process identification and payment data in order to manage your affiliate account and settle commissions.
Marketing, remarketing, and advertising optimization: If you consent through our cookie banner, we link your activity on this website to advertising platforms (such as Google Ads or Meta Ads) to measure ad performance and show you offers relevant to your interests. Data flows to Google are managed through Google Consent Mode v2. If you decline advertising cookies, Google will not install tracking cookies and will only receive aggregated, non-identifying conversion data.
How long do we keep your data?
We retain your data only for as long as necessary for the purpose it was collected for, and in any case for the periods required by applicable law:
Customer data — billing and orders: Order and invoice records are generally kept for at least 7 years to comply with U.S. federal and state tax record-keeping requirements (IRS recommendations and applicable state statutes of limitations for contract claims).
Newsletter subscribers and leads: From the moment you subscribe until you explicitly unsubscribe or request deletion. We review our subscriber list every 2 years and remove inactive contacts.
Contact form data: Retained for 1 year from the last communication. If no ongoing relationship is established within that period, the data is deleted.
Comments: Kept for as long as the comment remains published. If you request removal, associated data is deleted unless we're legally required to retain it.
Browsing and analytics cookies: A maximum of 13 months from collection.
Chatbot data: Conversations with our automated support tools are kept for a maximum of 12 months from the last interaction, after which they are automatically deleted.
Affiliate data: For the duration of the affiliate agreement, and afterward for the periods required by applicable tax and commercial recordkeeping laws.
What rights do you have over your data?
Anyone can ask us to confirm whether we hold personal data about them. Depending on where you live, you may have the right to:
Know / Access: What data we hold about you, where it came from, and how we use and share it.
Correct: Fix any inaccurate or incomplete data.
Delete: Request deletion of your data when it's no longer needed for the purposes it was collected for.
Opt out of sale or sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising. Kinaura Life does not sell personal information to third parties for money. We do use advertising cookies for remarketing, which some state laws classify as "sharing" — you can opt out at any time via our cookie settings.
Limit use of sensitive personal information: Direct us to use sensitive data (such as precise geolocation or payment details) only for the limited purposes necessary to provide our services.
Non-discrimination: We will never deny you goods or services, charge you a different price, or provide a different level of service because you exercised any of these rights.
California residents have these rights under the CCPA/CPRA. We extend the same rights, as a matter of practice, to all our customers regardless of location.
To exercise any of these rights, email us at hello@kinauralife.com. We will respond within 45 days of your request, as required under the CCPA (extendable by an additional 45 days for complex requests, with notice to you). If you believe your rights have been violated, California residents may file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's office. Residents of other states may contact their state Attorney General's consumer protection division.
Advertising and remarketing campaigns
Our website uses pixels and tracking tools from social and advertising platforms to show you ads based on your interests. This only happens if you consent through our cookie banner.
Google Ads: We use this platform to run personalized advertising campaigns on kinauralife.com, targeting by location, demographics, interests, and shopping habits. Conversion data is handled according to Google's privacy standards.
Meta Ads (Facebook/Instagram): We use Meta's Custom Audiences feature, which lets us build an audience from our users' and subscribers' data (such as emails and phone numbers), shared with Meta in encrypted (hashed) form to create custom audiences. No sensitive personal information is used for ad targeting, and data is not shared with other advertisers. You can withdraw consent anytime at facebook.com/settings?tab=ads or via the Digital Advertising Alliance's opt-out page.
This site uses the Meta conversion tracking pixel. Data collected through the pixel is anonymized and does not identify individuals. You can opt out of Website Custom Audiences at this page.
X Ads (Twitter): We use X Ads to run campaigns targeted by location, demographics, interests, and shopping habits.
LinkedIn Ads: We use LinkedIn Ads to run campaigns aimed at professional audiences, targeted by location, demographics, and interests.
Who do we share your data with?
To run our business, we share data with essential external providers under strict confidentiality and data processing agreements:
External service providers: Payment gateways, hosting providers, technical support, accounting services, email distribution tools, order fulfillment providers, analytics, and marketing platforms.
Specifically, this website uses the following providers:
- Ecommerce platform: Shopify Inc.
- Email marketing tool: N/A
- Billing tool: N/A
- Analytics tools: N/A
- Online chat tool: N/A
Google Consent Mode v2: Data flow to our advertising partners is managed transparently based on the choices you make in our cookie banner:
- ad_storage: If declined, Google Ads will not install tracking cookies and will only receive minimal, URL-based signals. If accepted, precise conversion measurement is enabled.
- ad_user_data: Controls whether your interaction data is sent to Google for advertising analysis.
- ad_personalization: Controls whether we can include you in retargeting lists to show personalized ads on other websites.
- analytics_storage: Controls whether Google Analytics 4 performance metrics are enabled.
AI service providers: To power certain AI-based features (such as personalized recommendations, automated customer support, or fraud detection), Kinaura Life may share personal data with specialized third-party AI providers. These providers are contractually required to protect your data. You can request more information about these providers by contacting hello@kinauralife.com.
Use of AI systems and automated decisions
Kinaura Life believes in responsible innovation. We use advanced tools and AI systems to optimize our ecommerce operations, improve transaction security, and personalize your experience.
A. Virtual assistants and customer service chatbots
If you interact with Kinaura Life's support chat, you are communicating with an AI-powered automated system. This system processes the text of your messages to provide immediate answers about our products, services, and policies. You will be clearly informed that you're interacting with an AI system before you provide any personal data.
Data processed: your name or user identifier, the email associated with your account (if applicable), and the text content of your messages.
Legal basis: Performance of a contract, to follow up on active support issues, and legitimate interest in maintaining service quality. Conversation records are kept for a maximum of 12 months from your last interaction.
To operate our chatbot, we share data with third-party AI providers (for example, platforms such as Claude, ChatGPT, Grok, or Gemini). These providers are bound by data processing agreements.
Right to human review: At any point during your interaction, you can ask to have your inquiry handled by a member of our team by emailing hello@kinauralife.com. If an automated response has affected your ability to purchase or access our services, you additionally have the right to: (i) share your perspective, (ii) request a manual review of your case, and (iii) contest the decision. To do so, use the subject line: "Automated Decision Review — Chatbot".
B. Personalization, profiling, and product recommendations
We use automated analysis of your browsing habits, time spent on the site, and purchase history to build a user profile. This lets us suggest products aligned with your actual interests, and optimize our advertising campaigns on third-party platforms (Meta Ads, Google Ads, X Ads, LinkedIn Ads).
Legal basis: Your express consent, collected through an active checkbox in the registration or checkout form for recommendation personalization, and through our cookie banner for third-party remarketing.
We do not use sensitive data (such as ethnicity, religious beliefs, or health data) for these purposes unless you've given explicit consent. You can object to profiling by contacting hello@kinauralife.com.
C. Payment fraud prevention
During checkout, our payment processors use predictive algorithms that analyze transaction patterns to detect potentially fraudulent activity or identity theft.
Legal basis: Performance of a contract and legitimate interest in keeping payments secure and protecting both you and Kinaura Life from unlawful activity.
D. Use of data to train AI models
Kinaura Life may use some of your personal data (such as browsing behavior, purchase preferences, or site interactions) in anonymized or aggregated form to train and improve our AI systems, such as recommendation engines or predictive analytics. Our legal basis is our legitimate interest in improving our services. If you'd rather we not use your data this way, you can object by contacting hello@kinauralife.com.
E. Automated decisions with significant effects
Some of our systems may make automated decisions that affect your ability to complete a purchase (for example, automatically declining a transaction if our fraud detection system flags it as high-risk).
When a decision is fully automated and has a legal or similarly significant effect on you, you have the unconditional right to:
- Request human review of your case by our team.
- Share your perspective on the situation.
- Contest the decision made by the automated system.
To exercise any of these rights, email hello@kinauralife.com.
Cookies and AI tracking technologies
We use cookies and similar technologies (such as tracking pixels) to collect data that feeds our AI systems, such as your interactions with the site or the ads you see. You can manage these cookies through our cookie settings panel or your browser. For details, see our Cookie Policy.
Affiliate links and advertising
This website may display sponsored content, ads, and/or affiliate links. The information in these links is provided by the advertisers themselves, so kinauralife.com is not responsible for any inaccuracies or errors they may contain. Advertisers and third parties managing affiliate links have their own privacy policies, which we recommend you review before interacting with their services.
Any contractual or non-contractual relationship between you and an advertiser or third party contacted through this website is understood to exist solely between you and that advertiser. Kinaura Life acts only as an advertising channel and bears no responsibility for any resulting damages.
Security and data breach notification
Technical and organizational measures: Kinaura Life LLC has implemented reasonable technical and organizational measures appropriate to the risk, including:
- HTTPS with TLS encryption, ensuring all data transmitted between your browser and kinauralife.com's servers is encrypted in transit.